HCH PROGRAM ADVERTISING SALES PROCEDURE OUTLINE
I. Identify prospects and contact by person or phone
A. Introduce yourself and explain that you are raising funds to support the HCH Athletic Program through the sales of advertising space in the fall and winter sports programs.
B. As a selling point, inform the potential advertiser that they are supporting over two hundred student-athletes. The ad program will also be read by possible future customers
C. Their contribution is tax-deductible.
D. Explain to potential advertiser the accomplishment f the school's athletic teams. Fro example, the Varsity Baseball team won the state championship in 2001 and 2002, and reached the championship game in 2004 and 2006. The Varsity Volleyball team went undefeated last year. and won the conference and tournament championship.
E. If you had an ad from last year, call that business to see if they will renew the ad. Please be considerate and renew only your ad (not someone else's).
II. Selling the ads
A. In order for your ad to be accounted for, you must fill out the Ad Program order Form. Please be sure to complete all the blanks on the form, especially your name and number. We want to make sure you get credit for your ad!
B. If the advertiser wants to produce their own ad, supply them with the exact dimensions of the ad and ask them to give you a "camera-ready" artwork. for example, a business card. Please do not attach the ad with a staple.
C. If the advertiser would like for us to design the ad, please ask them to provide the following information: Business Name (with correct spelling), Address, Phone Number, Logo (if available) and any additional information such as a slogan. Additional info can be placed on the as well. For example, "Go Warrior!" or a signature.
D. Program highlights
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The 2005-06 program had 122 ads |
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Program contents; school highlights, sports' team pictures, and advertisements |
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The program is an expensive way to advertise your local business |
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Easy way to support a local high school and the athletes |
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Ads can be designed by you, and the program is professionally
printed |
D. FINAL LAYOUT DESIGN SUBJECT TO PRINTER'S DISCRETION!
III. Pricing Plans
One-Eighth Page (Business Card) $45.00
Quarter Page (4"x5") $90.00
Half Page (5"x8") $175.00
Full Page (8"x10") $275.00
Back Page (8"x10") Only One Order $375.00 Sold
I V. Invoicing
Payment is preferred at the time the ad is secured. Although, special arrangements can be made for a later payment or billing.
Contact Information
Megan McCalley--Ad Program Coordinator
871-2996--Cell; email
meggos@mchsi.com
Coach Mike Moore--Athletic Office
838-2755--office; email athletics@hamptonchristianschools.com
V. Turn-in Date
All ads for the year must be turned in by Monday, December 4, 2006, unless prior arrangements have been made. In order for the program to be printed by February, please turn ads in promptly!!
VI. Program Facts
These programs will be sold at home games for $1.00 each. The sports include Girls Basketball (JH, JV, and V), Soccer (JH, JV, and V), Cross Country (JH, JV, and V), Boys Basketball (JH, JV, and V), Volleyball (JH, JV, and V), Girls Softball (V and, JV JH) Tennis and Golf) and Cheerleading (JH, JV, and V). Included in each edition will be team statistics, records, rosters, and pictures of the teams.
VII. Don't be shy to ask for the order!
This activity is a very important project that we should each take great pride in executing well. This money will be used to support the numerous programs run by the athletic department. Always try to sell a full-page ad. Because time is short we need to use the phone as much as possible. The key will be volume. The more people we call the more successful we will be. Very few advertisers will say no to such a small one-time expense for a most worthy tax-deductible cause. Each business will receive a free copy of one of the issues. Other suggestions: Please ask each person you speak with for at least 2 or 3 other names and #'s of potential advertisers. This will add greatly to your list of candidates. Get your parents and grandparents to help. Check with hairdressers, doctors, dentists, repair shops, etc. If you need any help with the ads, please call Meghan McCalley at 871-2996.
Thank you for your cooperation!